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These typefaces are more defined, bold and modern. Sans serif typefaces have been popular since the middle of the 20th century, and have more of a gothic feel, while serif typefaces are known as “roman”. One of the most famous serif variations is Times New Roman. They are also customizable since most of them have italics, bolds, small caps, and other options.Įven though serif is characterized by a “foot” shown at the bottom of a letter, there are many variations of them. Serif typefaces are known as a more formal style, so you can find them in newspapers, books, and magazines. Some sources state that they’ve been around since the 15th century.

The serif typefaces were inspired by traditional calligraphy and are considered to be the most famous and oldest font styles.

These typefaces, also known as the Humanist style, add a tiny line at the bottom of letters. Let’s see how you can differentiate these typeface categories based on their look. There are four main typeface categories: serif, sans serif, display, and script. So, to make it easy, a typeface is made up of different fonts.įor instance, Corbel is a typeface made up of Corbel Light, Corbel Bold Italic, Corbel Light Italic, etc fonts. Sometimes you might come across these two terms being mixed in a context, but what you need to remember is that a typeface is a collection of fonts and their variations, while a font is one of the text styles included in a typeface.

ELEMENTS OF STYLE BLOG HOW TO

The 9 Principles of Design and How to Use Themīefore getting to the main typefaces, it’s important to understand the difference between a font and a typeface.

10 Marketing Tips for Freelance Designers.

You can do it with a bolder style, varying fonts, colors, or a bigger size of the text. To establish a clear hierarchy, first, decide which elements you need the reader to notice and make them stand out. It allows them to navigate easily, know where to start and where to go next according to the hierarchy of your text. Hierarchy helps the reader’s eye to concentrate on the most important part of the text. To make your text visually more appealing, keep your text clean, organized, and don’t forget to use tracking if needed. When choosing any of the alignment options, make sure there aren’t any lone words (“widows”) or punctuation left out in a single line. So, it’s better to avoid it when working with text. The justified type is aligned along both the left and the right sides, and most of the time it messes with the space between your characters. Meanwhile, the most complicated alignment option to work with might be the justified one. The left-aligned text might be the best option for you since it’s easier and prettier for the eye to read. You can choose one of the following alignment options for your text: left, right, center-aligned text, or justified. Or, if you’ve come up with a one-word logo for your brand, you can use kerning to make the letters more noticeable by distancing them from each other slightly.Īlignment is unifying your text to give it equal size, space, and distance between the elements. If you apply tracking to a word and still notice a gap between the letters A and W, then you’ll have to use the kerning tool to make it right. It’s usually applied to single words like logos, rather than large text. While tracking is the spacing between text characters, kerning modifies the spacing between individual letters. Make sure you don’t apply more tracking than needed, so your composition looks artistic and yet professional.

ELEMENTS OF STYLE BLOG SOFTWARE

When working with most software and online tools, you can usually apply both positive (making more space between characters) and negative tracking (making words appear tight). The space we see between the characters of the text is called tracking or letter spacing. So, keep the balance, and if at times you don’t know what line spacing to use, the default one is pretty fine. And yet, with too much space between your lines, it’ll also be a struggle. If your lines are too close to each other, then it will be difficult for people to read them, which you absolutely don’t want. It’s an important factor that makes your text more legible. We call the distance between two lines of text leading (rhymed with heading) or line spacing. Here are the typography elements you should know about before starting your project. They will give you some basic knowledge about how you can skillfully edit your text, and not look for an immediate way out of your editor when working on your design. Knowing the main terms and elements of typography will make your job easier.